Technology. For years, farmers have experienced remarkable innovations in nearly every aspect of their farm business.
Seed genetics have delivered impressive yield-enhancing traits. Equipment has grown in size and efficiency. And precision ag has optimized farmers’ investments in soil fertility and crop protection.
But there’s one critical area of farming that has been watching from the sidelines: how farmers generate revenue by quickly and accurately analyzing their financial situation. Where have these advances in grain marketing occurred? How has technology helped farmers discover more profitable ways to market their crop? Where is the added simplicity or convenience? Quite honestly, these questions haven’t been answered. Until now.
Most farmers recognize they should understand their production economics: input costs per acre, break-even levels, unsold bushels at risk and more. Yet, the technology to automate those calculations and provide meaningful insights simply doesn’t exist. Not because technology itself can’t keep up. It’s because the necessary data has not been brought together in a single and simple-to-use tool for the farmer. Nor has the data been compiled in a way that can support grain marketing decisions that can improve farmers’ profitability. And that means farmers are left to manually piece together their grain marketing information from different logs, apps, platforms or notebooks.
So with this in mind, it only makes sense that the companies that maintain economic data with farmers are the ones best suited to provide access to it in new and valuable ways. Ways that provide your customers with real-time insights as their yield potential, production costs or market levels change. Ways that help farmers benchmark their own actions and results compared to others just like them.
GrainBridge welcomes grain companies that share our vision to serve our respective farmer customers better. Your farmer transactions would be made available on this new platform, along with account management and other features developed to serve farmers.
It’s time to put the farmer’s needs first.
Ready to learn more? Contact us with questions. We hope you’re as eager to change how we help farmers succeed as we are.